Best Practices for SEO-Friendly URLs

Search Engine Optimization (SEO) is critical to ensure that your website receives the traffic it deserves. One of the most fundamental aspects of SEO is creating SEO-friendly URLs. URLs that are optimized for SEO not only improve the visibility of your website in search engine results but also help to improve the user experience for your visitors. In this blog post, we’ll discuss the best practices for creating SEO-friendly URLs that will help your website rank higher in search engine results.

  1. Keep it Simple and Descriptive

The first step in creating an SEO-friendly URL is to keep it simple and descriptive. The URL should be easy to read, and visitors should be able to understand what the page is about just by looking at the URL. Try to avoid using complex URLs with too many parameters or query strings. A simple, easy-to-read URL is more likely to be clicked on by users and will also be more visible to search engines.

For example, a URL like could be simplified to This URL is much easier to read, and visitors will know exactly what the page is about before even clicking on it.

2. Use Hyphens Instead of Underscores

When creating URLs, it’s essential to use hyphens instead of underscores. Hyphens are more visible to search engines and help to separate words in the URL. This makes it easier for search engines to read and index the content of the page.

For example, a URL like is less readable than The hyphens make it easier to distinguish between individual words in the URL, which is important for both users and search engines.

  • Use Lowercase Letters

It’s best to use lowercase letters in your URLs. While uppercase letters are allowed, it’s more difficult to read and looks unprofessional. It’s also easier to make mistakes when typing in URLs with uppercase letters, which can lead to broken links and errors.

For example, a URL like is less readable and more prone to errors than

  • Include Keywords

Keywords are an essential aspect of SEO, and it’s important to include them in your URLs. Including relevant keywords in your URL helps search engines to understand what the page is about and can improve your ranking in search engine results pages.

However, it’s important to use keywords in a natural and meaningful way. Don’t overdo it by stuffing too many keywords into your URL, as this can be seen as spammy and could result in penalties from search engines.

For example, a URL like is more SEO-friendly than

  • Keep URLs Short and Sweet

Short URLs are easier to remember and share, and they also look more professional. Short URLs are also more likely to be clicked on by users, as they are easier to read and understand.

While there’s no exact rule for the length of a URL, it’s best to keep it as short as possible without sacrificing clarity or keyword inclusion.

For example, a URL like is much better than

  • Use Canonical Tags

When you have multiple URLs that lead to the same content, it’s important to use canonical tags. Canonical tags tell search engines which URL to index.

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