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Understanding Digital Marketing for Businesses

Businesses nowadays want their online presence as business owners are getting the knowledge of the level of profitability they can achieve with the help of modern online marketing. Well, Digital Marketing is the ultimate marketing solution for all types of business. Most companies today have already shifted to marketing on a digital level and over 60% of the companies have increased their marketing budget alone.

Willing to attract more customers to your business? Want to increase your business revenue? Pretty much that’s why you are here reading this article. We will share some tips and suggestions that can help you achieve your goal.

Each tip is written with a personalized experience of marketing strategy in the first place.

1. Aim for the ultimate user experience

Keep in mind that a good user experience will fetch you more customers. Be it the experience of the customer’s stay or the customer visiting your website, always provide with the best. Since we are talking about digital marketing strategies, the first thing is to create a user-friendly website. Create good content that is eye catchy, and suffice your website with photos, and reviews of your customers since reviews say a lot about the structure and everything you need that makes you stand out and different from others.

2. Use Hyphens Instead of Underscores

It’s quite usual and a very basic thing but still the most important one. For example, usually many hotel owners ignore the fact and but what they don’t understand is the perspective of a tourist or an outsider. Think of it this way, a tourist visiting Central Park (a city in Sydney) is more likely to search the term ‘hotels in central park’ rather than just putting up the hotel name which he is obviously unaware of. So, the conclusion here is to use a good and search engine-friendly optimized website. Your first preference should be local SEO. Keep your SEO in your locality strong. Remember you can always seek online services like for instance SEO for your website because it is not the area of your expertise. A high-ranked website is a very good investment because if you aren’t visible on the web how are you supposed to draw customers from the web?

Wondering what SEO is? Read it out here

3. Use a mobile-friendly website

The most important of all, using a mobile-friendly website. According to Google, by May 2015, the number of mobile searches have surpassed the searches performed on a desktop or a laptop. Having a mobile-friendly website should be the top priority not just for hospitality marketing but it is equally important for any other business around. Here’s a simple reason, most users search for services like these on the go. That means a tourist is more likely to search for a hotel nearby when he is traveling and would be performing the search on his most convenient device i.e his smartphone. So, be sure to keep your website mobile-friendly and make sure that the content does not distort on a mobile preview.

4. Advertise on all platforms

Advertising is a part of the strategy and also, it increases your brand awareness. Advertising for businesses like these can be easily done on all sorts of platforms and that’s a good point since you will be able to reach out to a wide audience in a single go. By advertising, you will always mark your presence the via paid results in addition to organic results as paid results which makes it easier for the customer to reach out to you.

5. Be active on Social Media

While many ignore this fact but your presence on social media will and does affect your business directly. Nearly 42% of the total world population i.e 3.2 billion people use social media today. Wondering how your social media presence would affect you? Simple, you can easily reach out to a large audience at the same time. Feedbacks play a very important role in hospitality marketing. Being present online, you can directly respond to your feedback whether they are positive or negative. Additionally, social media also enhances and manages your online reputation since this is the first thing that people look for in a hotel when finding one.

At last, we hope that this article gives you an idea about the current marketing trends and a deep insight into it. Of course, there are endless ways and techniques you can apply to your own digital marketing strategy. Remember to always start with an audit first. Running a digital audit is the first step for every strategy. Netscape Digital is here to help grow your business online. Get in touch with us and we’ll tell you how to grow your business whether it’s an old or a new startup. Let’s grow together.

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